•Focus on creative decisions informed by institutional knowledge.
•Focus on creative decisions informed by theoretical understanding.
•Evaluate the process.
•Relate your media to ‘Real Media’ at the Micro level.
•Try to deconstruct yourself
•Choose clearly relevant Micro examples to relate to Marco reflective themes.
•Avoid Binary Oppositions
•Try to write about your broader Media culture
•Adopt a meta discourse
•Quote, Paraphrase, Reference.
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